We want to encourage a positive social impact by re-defining our relationship with Africa, by shaking the habitual ways of wearing, designing and producing fashion.

 

THIS IS US

Noh Nee Benin - NNB - is a project with a mission - to create a bridge between local African artisans and the global stage of the fashion industry. We are launching a completely sustainable and ethical fashion brand that not only expresses Africa’s stylistic sensibilities and cultural narratives, but also showcases her vast wealth of talent. The opportunities are endless, and we’re thrilled to start tapping into some of these.

 
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NOH NEE - WHERE IT ALL STARTED

Our mother brand, Noh Nee, based in Munich, Germany, already started making this vision a reality. Their signature ‘Dirndl à l’Africaine’ combines the finest and most flamboyant African textiles and patterns with a classic Bavarian design. In 2011, the founders, Rahmee Wetternich and Marie Darouiche, set Project Justine into orbit, a non-profit organisation that’s based in Benin, West Africa. They invited Justine Tchilalou Payarou, a seamstress from Benin, to Munich, and imparted a professional seamstress training to her. These sessions were based on a “train-the-trainers” concept. In turn, not only did Justine get involved in Noh Nee’s production, she is also teaching other seamstresses in Benin all the knowledge acquired in Germany. The idea of fostering education, labor and independence is what ultimately gave birth to NNB.

 

NNB WAS BORN


Our project revolves around sourcing quality apparel ‘Made in Africa’ in a sustainable manner and through genuine fair trade. We want to encourage a positive social impact by re-defining our relationship with Africa, by shaking the habitual ways of wearing, designing and producing fashion. On the one hand, we’re using all the groundwork that was already put into Project Justine to build a sustainable business model. On the other hand, we’re gathering funds to keep working on the infrastructure.

 
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THE NEXT STEPS

Thanks to Noh Nee, a large fraction of land has already been purchased in Benin; a water well has been installed, construction plans are ready, the first little atelier is already in the making, and Justine and her ladies are all set to get the ball rolling. The only thing we’re still figuring out are the funds, and our current collection is one way we can collect these. So, if you would like to join us on our mission to shake the very foundations on which we’re standing to make room for a more dynamic and colorful future, you could start right here. Every purchase you make will provide us with an extra piece to the puzzle that encompasses the construction of this bridge between one stage and another.

 

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SUPPORT US!

Apart from buying the NNB merch,

you can become a member of our association and thus a part of "The Project Justine".MORE INFO

Of course you can also support us with a donation. MORE INFO

Any support is welcome, only together we can bring about sustainable change!

 
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